The use and production of food is basically divided. Food items are naturally produced in rural areas but they are consumed in urban areas. There are some authorities which use the agriculture marketing to move the food from one area to another. Food items go through several steps before presenting for sell such as production, organization, sorting, packing, reassembly, distribution and retail process. Other than the most developed countries the connection between producers and retailers is established by food wholesale markets. Wholesale marketing has been expanded in recent years in different countries but now in many regions of the world super markets are also emerging.
Rural and Urban difference
Bluntly, wholesale markets can be found in only developing countries now a days. They are placed in districts or main cities and establish their links with rural assembly markets where small scale transactions are between farmers and traders. The main difference between rural assembly markets and urban wholesale markets is that the wholesale markets operate on permanent basis with large volume products being traded without the restriction of natural seasons and trade in special products. They buy products from producers and sell them to consumers. Unlike rural assembly markets wholesale markets sell all goods and services to those who aim at reselling or business use.
Types of wholesalers
There are three basic types:
Terminal wholesale
This kind of fruit and vegetable wholesale is majorly located in metropolitan areas. They prepare their products for supply in different areas even for export. Like in India and China there terminal wholesale markets supply products to other countries as well. Terminal wholesale markets usually face some problems of unsuitable location and combination of wholesale and retail functioning. Main factors which have influenced the existence of these markets are the growth of population, change in how urban land is being used and development of modern transport system.
How does it work?
Marketing bodies follow specific stages to establish their wholesale businesses. They start from general market then get specialized by trading some specific items and direct links are being established between producers and supermarkets. As far as wholesale marketing is concerned, now a days it is considered as something non-modern. There are many other marketing plans in the market which have overcome the importance and functioning of wholesale markets. Today is the challenge for the wholesale marketing, the only place where they can operate is less developed or underdeveloped countries.
Rural and Urban difference
Bluntly, wholesale markets can be found in only developing countries now a days. They are placed in districts or main cities and establish their links with rural assembly markets where small scale transactions are between farmers and traders. The main difference between rural assembly markets and urban wholesale markets is that the wholesale markets operate on permanent basis with large volume products being traded without the restriction of natural seasons and trade in special products. They buy products from producers and sell them to consumers. Unlike rural assembly markets wholesale markets sell all goods and services to those who aim at reselling or business use.
Types of wholesalers
There are three basic types:
- Brokers
- Merchant Wholesalers
- Agents
Terminal wholesale
This kind of fruit and vegetable wholesale is majorly located in metropolitan areas. They prepare their products for supply in different areas even for export. Like in India and China there terminal wholesale markets supply products to other countries as well. Terminal wholesale markets usually face some problems of unsuitable location and combination of wholesale and retail functioning. Main factors which have influenced the existence of these markets are the growth of population, change in how urban land is being used and development of modern transport system.
How does it work?
Marketing bodies follow specific stages to establish their wholesale businesses. They start from general market then get specialized by trading some specific items and direct links are being established between producers and supermarkets. As far as wholesale marketing is concerned, now a days it is considered as something non-modern. There are many other marketing plans in the market which have overcome the importance and functioning of wholesale markets. Today is the challenge for the wholesale marketing, the only place where they can operate is less developed or underdeveloped countries.